C - Cyan
M - Magenta
Y - Yellow
K - Black
By mixing these four colours in varying amounts, a high quality printer can accurately reproduce almost any colour except Silver and golden.
4/0 |
Print will be CMYK (full colour) on one side only |
4/1 |
Print will be CMYK (full colour) on the front side and 1-colour on the back |
4/4 |
Print will be CMYK (full colour) on both sides |
Light Vs. Heavy: Lighter weight papers say “value” and are economical for mailing, while thicker papers typically are more opaque and more durable, making them a good choice for pieces that feature a lot of text or are intended to have a long shelf-life.
Lamination refers to a physical plastic film that is applied to paper to provide UV protection, water resistance, strength/durability, and enhance colours by producing an extremely glossy and brilliant finish
GLOSS LAMINATION.. is very popular on brochure or report covers, offering a very high gloss durable finish.
MATT LAMINATION.. is used extensively on brochure or report covers, creating a ‘plasticy’ matt finish. The down side is that it can be prone to finger-marking and scratching. A popular use is to matt laminate and ‘spot’ UV varnish to create a matt and gloss contrast.
Perfect binding is commonly used for catalogs, directories and paperback books that have a higher page count. Pages are glued together at the spine with a strong flexible glue. The cover is wrapped around the glued pages, and the brochure or catalog is then trimmed to its finished size.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.
Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most-but not all-of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85-90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.