The purpose of the myprintingcost.com is to provide the nearest price structure in the printing industry and thereby provide an easy and fast way to estimate average prices on standard printing jobs.

myprintingcost.com helps both print buyers and sellers obtain qualified estimates of the market price on a given job. The realistic pricing on printed matter, is useful when making the print budget or marketing plan. Its also a good tool to benchmark one's own pricing or that of one's supplier.

myprintingcost.com initiative started in 2013 to sort out the huge “price variation dilemma” in the “printing jobs” for the print client. This initiative involves informal co-operation between buyers, production managers from the printing industry, advertising agencies and researchers. In the following two years a database was made with material and pricing on printed goods. The data was then combined with a set of sophisticated calculation software to extend and calculate input data. At the same time a search- interface/calculator was made to the participants who gave them a fast and easy access to verify budgetary cost. After the original project was done many of the participants found that they wanted to continue making use of the calculator. Print-buyers found that the calculator saved them a lot of valuable time, especially when planning future print budgets.